Hanacha Tea

Hanacha (Flower Tea), a Japanese Tea company, is expanding their product to American audiences. They’re target audience will be younger people interested in Japanese culture.

The packaging design is based on traditional Japanese Hanafuda (Japanese for Flower Cards) playing cards. The box proportions are that of a deck, and the illustrations are in the Hanafuda style.

The company name, logo, illustrations, and copy are all original. The Illustrations, and all related materials, are limited to six colors, plus black, white and green as structural colors.
Every mock-up was made in Blender.